There are all kinds of Facebook ads running. Some of these ads are excellent and some are simply draining the bank account of the person running them. It’s important to understand Facebook ad campaigns completely before you venture into them. They make it relatively easy to just click and load, but the reality is you could waste a lot of money if you don’t know what you are doing. Here are 4 tips to help you be successful with your Facebook advertising. Of course, there are plenty of others!
#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What you are doing defines how you run your ads. For example, if you want to generate sales the cost per click advertising is probably your best option, but if you want to create brand recognition then cost per impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you are going to need to write tight ad copy. Take your time – edit, edit, and edit more!
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools can tell you how many individuals have looked at your ads, how many have clicked on your ads, your click through rate, and more. This information is very valuable in helping you make decisions about which ads to run, when to run them and a host of other marketing direction, so make use of it.
#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get the most out of your Facebook ads. There is even a video that walks you through the setup process step by step.
These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why not ad them to the things you are already utilizing and increase your ad power two fold.